Advertising.com
Company: Advertising.com, Baltimore, Maryland
Company Description: Advertising.com conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Marketing Executive
Nomination Title: Mollie Spilman, CMO
1. Tell the story about what this nominee achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Since joining the company in 2002, Mollie Spilman has been a driving force behind Advertising.com’s success. She leveraged Advertising.com's 250% revenue growth during the dotcom bubble burst as a means to promote the company’s performance-based approach to online marketing - ultimately securing the company’s industry position as the leader in online marketing.
Acknowledging these achievements, Advertising.com named Mollie the company’s first-ever chief marketing officer in November 2005. As CMO, Mollie expanded her responsibilities and assumed control over the strategic positioning of the company’s diverse set of online solutions. Most recently, she demonstrated her commitment to innovation by developing a product marketing team to better position and develop the company’s products and services based on market demands.
Mollie also implemented an interdepartmental strategy plan designed to evaluate and reposition Advertising.com’s sales approach to better meet the ever-changing demands of the industry. This strategy was implemented not only for Advertising.com’s products, solutions and technologies - but also for its strategic approach to industry verticals.
Mollie's efforts also span internal strategies, demonstrated in the recent development of the “Type i” program. This initiative preserves Advertising.com’s intelligent, impassioned and innovative environment by blending a casual workplace with an unsurpassed work ethic and innovative spirit.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
a. BBJ - Advertising.com Appoints New Executives
http://baltimore.bizjournals.com/baltimore/stories/2005/11/28/
daily12.html?jst=b_ln_hl
3. Provide a brief (up to 100 words) biography about the nominee:
Mollie Spilman is responsible for all of Advertising.com’s marketing initiatives – which include product marketing and development, corporate communications, market positioning, public relations and research. Mollie joined Advertising.com in 2002 and during her tenure has established the company as the leader in the interactive marketing industry.
Prior to joining Advertising.com, Mollie served as the national director, ad sales marketing for Discovery Networks in Bethesda, Maryland. Prior to Discovery, Mollie was the vice president of affiliate sales at Phase2Media, in New York City, and spent nearly seven years at Time Warner’s PEOPLE Magazine in marketing and sales development.