Administaff

Company: Administaff
Company Division/Group: Sales & Marketing
Company Description: Administaff is the nation's leading Professional Employer Organization (PEO), serving as an outsourced human resources department for small to medium-sized businesses throughout the United States.
Nomination Category: Corporate Media Awards Categories
Nomination Sub Category: Best Magazine Campaign

Nomination Title: "Remember When" Magazine Campaign

1. List the date that this nominated campaign was first run in the U.S.:

   October 2002

2. Briefly describe this nominated campaign's communications objectives and how it met those objectives (up to 100 words):

   Campaign objectives: • Empathize with today's business owner, who must handle far more administrative and liability issues than in past years. • Position Administaff as the answer to administrative headaches as well as helping owners realize the value of their people to their success. • Impress readers that business ownership can be enjoyable again.

   Objectives met by: • Graphics recall simpler times when work was viewed as fun. • Headlines contrast the difference between childhood and business ownership. • Copy positions Administaff as source of administrative relief as well as creating value through people, so business ownership is enjoyable again.