Company: Acquity Group
Company Description: Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group works with leading brands through offices in North America and Asia.
Nomination Category: Web Site Categories
Nomination Sub Category: Retail

Nomination Title: Scrolling Down the Avenue

When was this site or blog first published?

2012

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Fashion retailers are competing to offer shoppers the best, mobile optimized experience for comfortable and intuitive browsing, searching, scrolling, comparing, sharing, recommending, buying online, checking out, joining loyalty programs and viewing account history. Talbots selected Acquity Group for our deep mCommerce expertise and breadth of successful eCommerce integrations. We escorted them through the process of customer interviews, primary and secondary research, technology and visual design; and advised them on the necessary bits and bytes development to breathe life into their new, full-catalog brand style on mobile devices. In addition to 580 Talbots stores in 47 states, the District of Columbia and Canada, you can find that perfect jacket, iconic white shirt, ballet flats and pearls on an iPad or smart phone near you!

List the appropriate creative and production credits for this entry:

Acquity Group