Accenture - Writing

Company: Accenture, Chicago, IL
Company Description: Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With more than 152,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006.
Nomination Category: Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Writing/Content

Nomination Title: Accenture Corporate Website

When was this site or blog first published?

The current version of accenture.com was published in September of 2006.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.accenture.com
Accenture.com is the central Internet presence of Accenture. Its communications
objectives are:

•             Supports our global brand.
•             Provides potential clients the information they seek.
•             Collects business leads.

To support this, we compose content so that a visitor can scan and comprehend
the information without needing to read each word. We have moved away from long
text to shorter pages with bullet points and tabbed subject headings. We also
have created a series of content templates to enforce our approach to shorter
pages and to help maintain a consistent approach to various types of content
across accenture.com.

List the appropriate creative and production credits for this entry:

Molly Spatara, Senior Director, Internet Marketing, Accenture
Laura Bishop, Senior Manager, Internet Marketing, Accenture
Chris McConnell, Manager, Internet Marketing, Accenture