Accenture - Writing

Company: Accenture
Company Description: Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With more than 152,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006.
Nomination Category: Web Sites - Craft
Nomination Sub Category: Writing/Content

Nomination Title: Accenture Corporate Website

1. When was this web site first published?

The current version of the website was published in September of 2006.

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.accenture.com
We strive to compose content on accenture.com so that a visitor can easily scan
the page and comprehend the information without have to actually read each word
on the screen. To facilitate this, we have moved away from long text pages to
shorter, more concise pages with multiple bullet points and tabbed subject
headings. Beyond this, we have created a series of content templates to both
enforce our approach to shorter pages and to help maintain a consistent
approach to various types of content across accenture.com.

3. List the appropriate creative and production credits for this entry:

Molly Spatara, Senior Director, Internet Marketing, Accenture
Laura Bishop, Senior Manager, Internet Marketing, Accenture
Chris McConnell, Manager, Internet Marketing, Accenture