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ABA10 WinnerCompany: Accenture, Chicago, IL
Entry Submitted By: Young & Rubicam
Company Description: Accenture is a global consulting, technology and outsourcing company, with more than 176,000 people in over 120 countries. Combining unparalleled experience, extensive capabilities, and comprehensive research, Accenture collaborates with clients to help them become high-performance organizations.
Nomination Category: Advertising Awards/Design Craft & Technique Categories
Nomination Sub Category: Best Copywriting in a Campaign

Nomination Title: Accenture's New Campaign

1. The date on which this nominated campaign was first run, aired, or otherwise made public:

January 14, 2010

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

After six years with Tiger Woods as the centerpiece of a very successful
advertising campaign, Accenture severed ties with Tiger on December 13, 2009.
Accenture’s key objective was to get a new campaign in market – at speed. Within
one month’s time, Accenture had created, tested and globally launched a new
forward-thinking advertising campaign in print, outdoor, television and online
that seamlessly continued to position Accenture as the partner of choice to help
companies achieve high performance. The scope, complexity and timing of the
campaign were extraordinary – with 350 posters appearing in more than 69
airports in 29 countries virtually overnight.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Accenture
Advertising Agency: Y&R New York
Account Managing Director: Britta Dahl
Creative Director: Dick Sinreich