Company: 97th Floor, Lehi, UT
Company Description: 97th Floor started in 2004 and has been recognized as one of the leading agencies in the world. We’re the only agency in Utah on the Moz Recommended List and we speak at industry conferences all over North America and Europe. We focus on building partnerships and lasting relationships with our clients. We believe in working with companies whose vision, people, product and/or services are inspiring
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing or Advertising Agency of the Year

Nomination Title: 97th Floor Agency

Tell the story about what this nominated consultancy or agency achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

We wanted to create an agency that could handle the big brands right here in Utah. We’ve been successful so far and are continuing to achieve this vision here in Lehi, Utah and beyond. Nine years ago, Lehi was practically nothing, but now it is the heart of “Silicon Slopes” with a lot of tech companies building in our backyard (most notably, Adobe’s $100 million campus located half a mile away from our office). We believe in working with companies whose vision, people, product and/or service are inspiring. 97th Floor elevates these brands on a day-to-day basis. From start-up to enterprise our clients include, ESPN, Adobe, Vivint, BlueCoat, Discover, Salesforce, O.C. Tanner, Dell, Nu Skin, Time Warner and many others.

As an agency in the service industry, all we offer to our clients is 97th Floor as a team, therefore we strive to make it the best team possible. We focus on only hiring and keeping ‘A’ players, so that everyone in the company is surrounded by amazing people that excel at their craft and are passionate about their work. We never stop learning, testing and challenging ourselves and each other. We are winners and extremely competitive, but at the end of the day, we are a close-knit team that does whatever it takes to help our fellow team members succeed. Ultimately, we believe great colleagues create a great workplace. While we are winners overall, we never shy away from failure; in fact, we celebrate failure. We believe that if we have the fear of failure in our culture, our creativity and innovation will cease to exist. We empower each employee with autonomy, mastery and purpose.

The main services 97th Floor offers includes content marketing, SEO, social media marketing, PPC, reputation management and analytics. Ultimately content strategy and promotion is always aligned with the client’s goals. Notable work from 97th Floor in the past year includes “The Top 10 Coolest Companies to Work for,” a strategy that started as a simple blog post from O.C. Tanner about companies in Boston, and grew into a national campaign highlighting the coolest companies to work for in major cities around the US. 97th Floor also collaborated with espnW on “The Coldlist,” a campaign used to motivate women to workout during the cold months by using a series of 43 social cards. “The Coldlist” was also displayed as a gallery at ESPN The Party, for Super Bowl XLVIII.

In the past year, 97th Floor was also behind Vivint’s “Friendzoned” YouTube video that went viral at the end of 2013, and the Pixar Theory interactive website that was recently named an official The Webby Awards honoree.

Each team at 97th Floor functions as a mini agency. This encourages the entrepreneurial spirit in the office and is ultimately reflected in our culture and our work. We attract, hire and promote many people with entrepreneurial talents and mindsets -- this structure allows those types of people to take charge and feel satisfied and fulfilled with their work, and it shows in a great way.

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2. Provide a brief biography of the leaders of the nominated consultancy or agency(up to 125 words):

Chris Bennett is the CEO and Founder of 97th Floor. He is passionate about all things digital marketing and has been involved in the industry for over 10 years. Chris speaks all over the world both at conferences and Universities including SMX, SearchLove, Adobe Summit and DreamForce. Chris was recently named one of the 10 Coolest Entrepreneurs in Utah by BusinessQ magazine.

Chris loves to teach and speak on marketing and entrepreneurship. He constantly strives to share his knowledge as he is a firm believer that there is plenty to go around, and by teaching you can learn.